Friday, March 29

Author: Dominic Jeff

Writing for the Modern Minimalist Website
Web Tricks

Writing for the Modern Minimalist Website

They say that an image is worth a thousand words, and web designers certainly seem to have taken it to heart: the trend for image-rich, stylised page design means that there is now often little room for writing on a web page. Looking at recent trends in web design, we see full-screen photos, minimalist split-screens and enticing overlays. It’s all very visual, and not one of the examples contains many words on the featured pages. These trends are great for designers, who can let their creativity flow without being burdened by the need to include dull tracts of text. On the other hand, although these sites can undoubtedly be beautiful, the trend is dividing experts: many feel that by carrying little text, sites are losing the key function of being informative about a product or service. Th...
4 Ways to Improve Your Site’s Content
Web Tricks

4 Ways to Improve Your Site’s Content

“Why isn’t my site ranking in searches? Why has traffic not improved since we hired you? Calls from customers are actually down… do you even know what you’re doing?!” Ah…the music of irate customers, whose site you have lovingly designed and crafted only to see it filled with insipid writing so bad and error strewn, that it is actually putting customers off the company. The Internet is still littered with examples of slick-looking sites filled with terrible copy. These sites will never generate decent results, and more often than not the owners will hold the web designer responsible. Explaining this to them diplomatically is hard enough. But what you really need to do is turn the situation around so that you have another high-performing site to your name, and another happy customer’s test...