A Guide to Custom Dimensions in Google Analytics 4
The thing with Google Analytics (or any other similar tool) is that it won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, you have to customize your data collection.
Every business is unique and you might want to track different things in order to understand how different parts are performing.
And one of the ways how you can customize it is custom dimensions. Instead of just having some generic data, you can go really deep with your setup. Even though Google Analytics 4 offers better automatic tracking capabilities (compared to Universal Analytics), that’s not enough.
In this blog post, I’ll show you how to configure Custom Dimensions in Google A...