Everybody wants to have a low bounce rate in Google Analytics. This phrase was recently said in the Google Tag Manager community by one of our members. The quick discussion was about whether particular events in Google Analytics should be tracked as interactions or not because the choice impacts
Posts in Category: google tag manager
This time the guide will be indeed shorter than usual. First of all, this blog post will not talk about multiple GTM containers on the same page. I’m answering a bit different question.
Say, you have 3 websites. How many GTM containers do you need here? One? Two? Three?
The reality is
Earlier this year (February 2018, to be precise) WIX added a built-in support of Google Tag Manager. Finally, their users can without a hassle implement custom tracking techniques that are available in the GTM toolkit. By completing all the necessary steps, your GTM container can be added to all pages of
In the middle of October 2018, Google Tag Manager silently introduced a new feature that caused some questions in the GTM community (including me), an Undefined variable.
In this quick guide, I’ll shed some light on what an Undefined variable in Google Tag Manager is and where you can use it.
First of all, you
It’s been a while since I last posted something on this blog. I’ve been lately working on several things here at Analytics Mania. Over the course of the next several weeks, I’ll give share/show some stuff that has been running through my head lately. Some of them will be visible
As a feature, click tracking in Google Tag Manager is a perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video and done! You can track buttons, outbound link clicks, etc. However, what I’ve noticed among GTM beginners is that they
Here’s a situation: you’ve read several articles introducing Google Tag Manager and how can it help you improve marketing and analytics processes by bringing control back to the hands of marketers/analysts. So you decide to introduce it to your company/client.
However, you face resistance. For example, a lead
Today is the big day! My Google Tag Manager course that I’ve been carefully crafting this entire summer is now open for enrollment. If you are just starting with Google Tag Manager or are a fresh intermediate user, then this is for you.
This time, I will not tell
Updated: August 24th, 2018. While talking with marketers, I noticed that one of the most popular topics among them is form tracking. Unfortunately, in some cases form tracking might become a real pain in the butt (especially if a marketer has no clue what CSS or HTML is). But do not fear because in this blog
Updated: August 24, 2018. In June 2017, Apple announced Intelligent Tracking Prevention (ITP), an initiative aimed at limiting third-party trackers from capturing cross-site browsing data and it will be launched really soon (or maybe it already is? Honestly, I’ve lost the track). This might become a problem for those who are
Before we continue
This guide will not be one of those where “copy-paste” will work. Every website/web app has its own unique structure, therefore, what works on one site, might not work on another.
The goal of this blog post is to show you the possibility and the workflow to make this
Google Tag Manager is an amazing tool. I’ve been running this blog for almost two years now and 98% of all blog posts are about GTM. It has saved me, my colleagues and my clients so much time that I can’t even imagine how I could live now without it.
Updated: August 5th, 2018. Data Layer is one of the main Google Tag Manager concepts which ensures maximum flexibility, portability, and ease of implementation. Without it, there would be no variables or triggers in GTM, therefore no tags would be fired. It is what keeps your tag management running properly. It is the
Updated: August 2nd, 2018. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what Google Tag Manager was anyway? What’s the difference between Google Analytics events and