While DOM scraping is not recommended (because it’s quite fragile) in web tracking, sometimes you just have no other choice. Asking a developer to push a certain data point to the Data Layer is always the best practice but in some projects, you have just two
Posts in Category: google tag manager
I wasn’t planning this post but several people have contacted me regarding several recent changes in Google Tag Manager. They were seeing different things (compared to my course videos or the screenshots of my blog posts) and were thinking that they have configured something incorrectly.
That’s why I wanted to quickly
The Data layer is one of the key concepts in the world of Google Tag Manager. It ensures maximum flexibility, portability, and ease of implementation. Remember, GTM works best when deployed alongside the data layer (in fact, broken data layer = severely crippled GTM).
At first, Google Tag Manager Data Layer
If you’ve ever used Google Analytics, Google Adwords, Google Tag Manager, or any other Google’s analytics/marketing tools, chances are that you’ve at least heard of Google Tag Assistant, or, most probably, even used it. That’s no surprise because it’s a really handy debugging tool!
Even though many of Analytics
On May 25th 2018, General Data Protection Regulation (GDPR) came in effect, meaning that online businesses that get visitors from the European Union, must track visitor/user behavior and collect data more carefully, responsibly, and with consent.
I will not go into details what GDPR is (there are other great blog posts
There are already plenty of resources online that explain how to implement Google Analytics Cross-domain tracking. However, it feels that the questions of this topic are still one of the most popular ones in the community (source of this statement: my gut). And that’s no surprise. Sometimes people just blindly
WIX is one of the most popular website builders that positions itself as “easy to use” and “allows to build gorgeous websites”). Even though such builders take away a lot of flexibility from you (especially when it comes to SEO-or-GTM-related modifications), their popularity is still solid.
In today’s blog post, I will not rant about how important goals are in Google Analytics and that every GA setup MUST use them. If you landed on this blog post, chances are that you are already trying to implement them. Kudos for that!
In Universal Analytics, sometimes goals are not
Very recently I spotted a conversation somewhere online asking about page translations (unfortunately, I don’t even remember on which platform/community did this happen. Anyway, if I recall correctly, the request was to track the original title of the page in GA (rather than the translated one) and that way keep
Over the course of the last several days, this issue became more popular than ever, therefore, I decided to write a quick blog post. So here’s the problem: you enable Google Tag Manager Preview and Debug mode and see that a certain (or maybe multiple) Universal Analytics tag is displayed as
Everybody wants to have a low bounce rate in Google Analytics. This phrase was recently said in the Google Tag Manager community by one of our members. The quick discussion was about whether particular events in Google Analytics should be tracked as interactions or not because the choice impacts
This time the guide will be indeed shorter than usual. First of all, this blog post will not talk about multiple GTM containers on the same page. I’m answering a bit different question.
Say, you have 3 websites. How many GTM containers do you need here? One? Two? Three?
The reality is
Earlier this year (February 2018, to be precise) WIX added a built-in support of Google Tag Manager. Finally, their users can without a hassle implement custom tracking techniques that are available in the GTM toolkit. By completing all the necessary steps, your GTM container can be added to all pages of
In the middle of October 2018, Google Tag Manager silently introduced a new feature that caused some questions in the GTM community (including me), an Undefined variable.
In this quick guide, I’ll shed some light on what an Undefined variable in Google Tag Manager is and where you can use it.
First of all, you