Sunday, September 19

Tag: GA4

How to do Path Analysis in Google Analytics 4
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How to do Path Analysis in Google Analytics 4

Analysis Hub in Google Analytics 4 is a suite of features that allow you to dive deeper into your data. In the past, I have explained how to work with Exploration reports and Funnel Analysis. This time, let’s take a look at another type of report, Path Analysis.In Universal Analytics (GA3) flow reports were quite limited (that’s why I rarely used them). But with GA4, the improvement is obvious. Even though Path Analysis is not perfect and there is more room for enhancements, you can already achieve more with it than with flow reports in GA3.In this blog post, I will show you how to use them and will share several ideas of what can you analyze next. Table of Contents + Show table of contents +What is Path Analysis? #1. Overview of the interface#1.1. Variables#1.1.1. Segme...
A Guide to Custom Dimensions in Google Analytics 4
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A Guide to Custom Dimensions in Google Analytics 4

The thing with Google Analytics (or any other similar tool) is that it won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, you have to customize your data collection.Every business is unique and you might want to track different things in order to understand how different parts are performing.And one of the ways how you can customize it is custom dimensions. Instead of just having some generic data, you can go really deep with your setup. Even though Google Analytics 4 offers better automatic tracking capabilities (compared to Universal Analytics), that’s not enough.In this blog post, I’ll show you how to configure Custom Dimensions in Google A...