When was the last time you visited a website with no images?
As web designers, we love adding images to our designs because images are memorable and give us a direct channel of communication to the audience’s brain. Also, images are universal and processed by our brains faster than text. That’s partly why the “story” medium (short-form videos with effects and overlays) and emojis attract engagement.
But something else has also been happening since “web 2.0” came along. The high usage of