How to Use Exploration Reports in Google Analytics 4
Compared to Universal Analytics, Google Analytics is missing a lot of predefined reports that we are familiar with (e.g. landing page, site search, etc.). I don’t know if this will change in the future, but I hope so!In the meantime, we got a pretty powerful suite of reporting capabilities called Analysis Hub. It’s the place where you can do ad-hoc analysis and dig deeper into your data. In today’s blog post, I wanted to focus on one particular part of it, Exploration Reports in Google Analytics 4.
Table of contentsMain componentsVariablesSegments
Dimensions and metricsTab settingsSegment comparisons
Rows
Columns
Values
FiltersThe Output (report)Examples of Exploration reports
Landing pages report
Order coupon code report
Additional things
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