Google Tag Manager DataLayer Explained
The Data layer is one of the key concepts in the world of Google Tag Manager. It ensures maximum flexibility, portability, and ease of implementation. Remember, GTM works best when deployed alongside the data layer (in fact, broken data layer = severely crippled GTM).
At first, Google Tag Manager Data Layer might seem like one of those mysterious concepts that no one really understands (by saying “no one” I mean non-developers). But if you stay focused, it’s a concept that’s definitely possible to grasp on. Understanding and leveraging the data layer is the key to unlocking GTM’s potential so be attentive.
Of course, it takes a while to understand how everything works, but once you get the idea, you’ll start putting puzzle pieces together. It just requires some time. The purpose of this ...