How to Create Magnetic Content
I know I know: Content is king! You’re already sick to the back-teeth of hearing it.
You’ve made your content, you know your target audience—you just want to build some links and get some darn traffic to that content, am I right?
Not to rain on your parade, but what if your content really is trash?
Will anyone actually link to it? If it is subpar, then probably not, and trying to build links to it will be a colossal waste of time.
I’m borrowing this saying from a giant in the SEO field, Ryan Stewart:
If you don’t have anything of value to say, don’t say anything at all
Only create content which will be of real value to people. If you provide, true, honest value in your content the audience will love you. Don’t hold back! Don’t worry about things like “does providing free stuff de...