Saturday, June 15

Tag: Track Page Translations

Google Tag Manager

Track Page Translations with Google Tag Manager and Google Analytics

Very recently I spotted a conversation somewhere online asking about page translations (unfortunately, I don’t even remember on which platform/community did this happen. Anyway, if I recall correctly, the request was to track the original title of the page in GA (rather than the translated one) and that way keep the data purity at a higher level. In opposite, others were defending that this is very valuable information that can signal the need for a localized website’s version (read: no need for purification). And this conversation planted a seed in my head. Wouldn’t it be cool to track page translations with Google Tag Manager? Every time someone translates a page, we could track it as an event and later check the aggregated information. One thing led to another and here I am writing my ...