More Than Pixels: Selling Design Discovery
More Than Pixels: Selling Design DiscoveryMore Than Pixels: Selling Design Discovery
Kyle Cassidy
2018-05-17T14:10:03+02:00
2018-06-05T11:39:14+00:00
As designers, we know that research should play a pivotal role in any design process. Sadly, however, there are still a lot of organizations that do not see the value of research and would rather jump straight into the visual design stage of the design process.
The excuses given here tend to be:
“We already know what our customers want.”“We don’t have the time/budget/people.”“We’ll figure out the flaws in BETA.”
As designers, it is important that we are equipped to be able to have conversations with senior stak...