How to fix Low Bounce Rate in Google Analytics
Everybody wants to have a low bounce rate in Google Analytics. This phrase was recently said in the Google Tag Manager community by one of our members. The quick discussion was about whether particular events in Google Analytics should be tracked as interactions or not because the choice impacts the bounce metric.
The truth is that bounce rate isn’t that important, after all. I mean, it is (to some extent). But not that much as some of you might be thinking. Unfortunately, many marketers still take the metric way too seriously. I’ve seen some them even using it as a KPI(!!!).
While bounce rate can give you some valuable insights on whether the visitors are engaging with your content/page, it also makes inexperienced people focus on the wrong things. Instead of improving what really matte...