Saturday, October 1

Tag: exclude internal trffic

How to Exclude Internal Traffic in Google Analytics 4
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How to Exclude Internal Traffic in Google Analytics 4

When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes even a larger problem when you’re working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal traffic in Google Analytics 4.But there are several catches here. If you exclude yourself, you won’t be able to see your events in the DebugView (while testing with GTM). At least that’s what I noticed while debugging. This is inconvenient.And if you have to exclude multiple people, relying on the IP address might not be the best option. In this blog post, I wanted to show you how to exclude internal traffic in Google Analytics 4 and also tackle the aforementi...