Thursday, December 8

Tag: scroll tracking

Scroll tracking with Google Analytics 4 and Google Tag Manager
Google Tag Manager

Scroll tracking with Google Analytics 4 and Google Tag Manager

Compared to Universal Analytics, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if you want to track other thresholds as well (e.g. 25%, 50%, 75%)? Maybe in the future, that will also become built-in, but as of the moment of writing this blog post, it’s either 90% or nothing. In this blog post, I wanted to show you how to implement scroll tracking with Google Analytics 4 and Google Tag Manager. There are two possible approaches here and I’ll explain them both. Also, I’ll show several examples of the Analysis Hub report where you can see your scro...