Tag: server side tagging

Google Tag Manager

Introduction to Google Tag Manager Server-side Tagging

In 2020, Google Tag Manager introduced a new level of possibilities – server-side tagging. Even though there were already other tag management solutions that offered this, GTM joined this server-side game just very recently. When the public beta was launched on August 12, 2020, the audience split into several groups. Some people were cheering and shouting “THIS IS HUUUUGE” while others were a little confused asking “I not sure I understand this. Is it good for marketers?”. And this is totally understandable. The topic is not an easy one to grasp. Especially, if you are coming from a non-technical background. That’s why the goal of this blog post is not to give you the “ultimate definitive” guide into how to work with Google Tag Manager server-side tagging. Instead, I wanted to provide an i...