Beyond Blogging: Guest Slots & Thought Leadership
Including high quality blogs and other forms of useful, interesting content is a great way to boost SEO and encourage repeat visits to a website. However, with everyone playing the same game, getting visitors flowing to a new site can still be touch and go — even if you do everything right.
Increasingly, targeted advertising on Google and social media helps bring new eyes to every lovingly crafted website, and companies relying purely on SEO struggle. The drawback is that this puts a business’ hard-earned cash straight into the pocket of the Internet giants. That’s why they’re worth billions while small businesses struggle.
There is a way, however, to get free advertising and introduce thousands of new surfers to your site: by guest blogging, you can showcase yourself — and by extension y...