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Bauhaus (meaning School of Building) is a legendary design school, based in Germany in the early part of the 20th century. Although it survived just 14 years—closed by political pressure as the Third Reich rose to power—and despite constant philosophical changes under the leadership of Walter Gropius, Hannes Meyer, and Ludwig Mies van der Rohe, the school has directly, or indirectly influenced every generation of designers since. From its central philosophy that form follows function, to the pioneering color theory of its influential teacher Johannes Itten, to its lasting legacy of students like Max Bill; it is impossible to overstate Bauhaus’ importance in the history of modern design. 99 years after Bauhaus first opened its doors, Adobe Typekit has launched a campaign to bring to life ...

How To Turn Your Users Into AdvocatesHow To Turn Your Users Into Advocates Nick Babich 2018-06-12T12:15:44+02:00 2018-06-12T17:43:55+00:00 (This article is kindly sponsored by Adobe.) As businesses become more consumer-oriented, competition grows fiercer. Thousands of companies worldwide are struggling each day to gain more market share and to win over new consumers. A significant number of companies concentrate only on acquiring new customers — they allocate enormous marketing budgets trying to strengthen their customer base. But acquiring new customers only becomes harder and more expensive. According to the 2017 Digital Advertising Report by Adobe, ad costs ...

Once Upon A Time: Using Story Structure For Better EngagementOnce Upon A Time: Using Story Structure For Better Engagement John Rhea 2018-06-11T14:00:52+02:00 2018-06-11T17:52:46+00:00 Stories form the connective tissue of our lives. They’re our experiences, our memories, and our entertainment. They have rhythms and structures that keep us engaged. In this article, we’ll look at how those same rhythms and structures can help us enrich and enhance the user experience. In his seminal work Hero With A Thousand Faces, Joseph Campbell identified a structure that rings true across a wide variety of stories. He called this “The Hero’s Journey,” but his book explainin...

Welcome back, Readers. It’s June, and if I got paid extra for every instance of the word “minimalist” in this article, I could probably afford to vacation in Canada. Well, my point is that minimalism is the general theme of this month, because that’s what it has all come down to: various forms of minimalism. Still, within that descriptor, there’s a fair amount of variety to be had here. Enjoy. Note: I’m judging these sites by how good they look to me. If they’re creative and original, or classic but really well-done, it’s all good to me. Sometimes, UX and accessibility suffer. For example, many of these sites depend on JavaScript to display their content at all; this is a Bad Idea, kids. If you find an idea you like and want to adapt to your own site, remember to implement it responsibly....

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news. Can Minimalist Design Save Target?   Hatch – Stay Focused & Hatch Rare Creatures   3 Ways to Prioritize your Product Roadmap with a Matrix   Streamline Icons 3.0   Advertising G...