Google Tag Manager

Google Tag Manager. The thing that makes the lives of marketers and web analysts easier. But the purpose of this blog post is not to convince you to start using it. Today, I assume that you have already decided to give Tag Manager a chance (or maybe even used it once or twice). In this blog post, I’ll show you how to check if Google Tag Manager is working properly. There are several ways to do so but keep in mind that these tips are not alternatives to each other. If possible, you should use them all or at least half of them. To check if Google Tag Manager is working, you need to complete the following steps: Check website’s source code (and use the “Search” feature) Enable the Preview and Debug mode. Did it appear? Is everything working? Check Google Tag Assistant Leverage S...

One of the reasons why I just love working with Google Tag Manager is the possibility to reuse data and send them to multiple marketing/analytics tools at once. In 2019, Simo Ahava posted an article that explains how to adapt Google Analytics Enhanced Ecommerce data and send it to Facebook Pixel. Later, I used his solution as a foundation for my guide, where I do the same thing with Google Analytics Standard Ecommerce. Today, I’ll use a similar principle to use Enhanced Ecommerce data in Pinterest Tag with Google Tag Manager. Table of contents + Show table of contents + A guide on how to implement Pinterest Pixel with GTM #1. Requirements #2. The process #3. Check the data in the Data Layer #4. Custom JavaScript variable that transforms EE product data #5. Data Layer...

When it comes to selecting tracking pixels, Pinterest (in most cases) will probably not reach the top 3. However, if you’re working in a business that’s related to fashion, style, Pinterest Tag might definitely be an option. I recently had my first serious encounter with the Pinterest Tag (because usually, people ask me to help with GA or Facebook Pixel), and … that was something. While it wasn’t terrible, it wasn’t great and streamlined either. Mainly, due to lacking documentation and other resources available online. After playing around with it, here are my findings on how to implement Pinterest Tag with Google Tag Manager. Note: if you notice any mistake, please let me know and I’ll fix it asap. There still might be some parts that I just missed. Table of contents + Show table...

Here’s a situation: you want to track form submissions on a website. There are multiple forms and they all redirect the visitor to the same “Thank you” page. The built-in Form Submission trigger in GTM is not working, thus you could try implementing the Thank you page tracking method. But how can you distinguish which form was submitted? In this guide, I’ll show several options on how to track many forms with one Thank you Page (in other words, that redirect the same ‘Thank you” page). Table of contents + Show table of contents + Option #1. Using the referrer variable Option #2. Working with a single page application? Use Trigger Groups Option #3. Another option for Single Page Applications Option #4. Store the info of the last submitted form in a cookie Option #5. Can you ...

If you are reading this blog post, there are two possible reasons for that: you stumbled upon it by following your curiosity or you have recently hit certain limits in Google Analytics (or maybe you are about to hit them). Anyway, here’s a situation. One day, when you are about to make a coffee, you get this warning from Google Analytics (the wording might change eventually): “Your data volume (XXX hits) exceeds the limit of 10M hits per month as outlined in our Terms of Service. If you continue to exceed the limit, we will stop processing new data on XXX.” What to do? You can start panicking but, eventually, you’ll need to take care of this. Just like pretty much any tool, Google Analytics has also some limits. But when you think about the fact that you are using the free version, 10 ...